Internet Marketing Dissertation

Marketing strategies to increase sales figures while e-marketing groceries

• This is could be a good topic, provided you take an example of a firm that is in existence. Using an imaginary firm, might not be the right thing to do. You could think of a big chain of stores like Tesco, Sainsbury or Waitrose. Groceries are usually bought over the counter, after customers have the opportunity to go through various kinds and compare prices as well. Your dissertation would be an exercise in formulating a good marketing plan, complete with IT supported strategies to make online grocery shopping viable in a big store.

Branding strategies for FMCGs

• Fast Moving Customer Goods – this is an ever expanding market that is so volatile that it is certainly difficult to keep track of one’s market share and competitors as well. Finding the right kind of marketing or branding strategy to increase sales in this FMCG sector could be a challenging task. You would have to go in for serious quantitative research methods to examine, assess and evaluate the sales figures for these goods. The use of Decision Support Systems and Expert Systems in devising the right branding strategy should also be taken into account in your internet marketing dissertation.

Legalities – consumer protection and copyright issues in the field of e-marketing

• It is extremely difficult to keep track of the various legal issues that are bound to crop up when e-marketing is undertaken. Goods or services purchased online could be subject to all sorts of legally binding statements that most customers do not take notice of. Your dissertation could focus on the need for more transparency in this area and suggest workable ideas that could make online trading more effective and less cumbersom